Social Media Community Manager - Seniors

Social Media Community Manager – Seniors
•    Full time 12 month fixed-term contract
•    Located in Sydney CBD, Hybrid Working (3 days in office) 

About Uniting

At Uniting, we believe in taking real steps to make the world a better place. We work to inspire people, enliven communities, and confront injustice. We are Compassionate, Respectful, Imaginative and Bold. 

Role Purpose

We’re seeking a highly skilled and compassionate Community Manager to lead and grow our social media community dedicated to older Australians and their families. This role is essential to building trust, engagement, and advocacy within a digital community that serves older Australians and their families.

The Community Manager will be responsible for creating, managing and moderating a supportive online space, while working closely with internal teams to develop relevant, helpful and emotionally resonant content that meets the needs of our audience.

The Uniting Seniors portfolio includes Home and Community Care (the initial focus of this role), as well as Retirement and Independent Living, and Residential Aged Care.

Key Responsibilities

Social Media Group Management

• Set up and manage day-to-day operations of Social Media Groups across the senior’s portfolio
• Approve new members, moderate discussions, enforce community guidelines
• Respond to member questions and comments promptly and with empathy
• Monitor tone and sentiment; escalate issues where required

Content Strategy & Planning

• Develop and execute a monthly Groups content calendar
• Create engaging, relevant posts that encourage discussion and provide value (e.g. tips, polls, questions, stories, carer spotlights, resource links)
• Coordinate live events such as Q&As with subject matter experts or case managers
• Monitor social listening platforms to identify common pain points experienced by our audience

Liaison with Senior service stream teams

• Collaborate with staff to gather service updates, client stories, and expert knowledge
• Collaborate with our My Age Care navigation team to help answer questions and navigate the aged care system where needed
• Schedule and conduct interviews with care coordinators, support staff, and clients where appropriate
• Translate clinical or operational information into audience-friendly language and formats
• Provide valuable insights for the Marketing and Sales teams to utilise when engaging with our target audience

Community Engagement & Growth

• Proactively spark discussion, highlight member contributions, and celebrate milestones
• Invite referrals and manage welcome/onboarding posts for new members
• Track group engagement data and identify opportunities to improve member participation

Issue Management & Moderation

• Monitor for and professionally manage any concerns or complaints
• Apply conflict resolution skills to maintain a respectful, safe spac
• Liaise with internal teams if service feedback or sensitive issues are raised

Qualifications and Experience

• Proven experience in social media community management and content creation
• Knowledge of aged care, retirement independent living, home care, or community services desirable (or willingness to upskill)
• Excellent copywriting and content planning skills
• Strong people and communication skills, with the ability to handle sensitive topics with empathy
• Ability to work collaboratively with internal teams and interview subject matter experts
• Experience using basic design tools (Canva preferred) and scheduling platforms
• Experience managing community guidelines, conflict resolution, and social listening tools
• Understanding of the aged care audience and the emotional drivers behind their questions and concerns

Desirable Skills

• Experience working in or with aged care, disability support, or NFP services
• Basic video editing or recording skills (e.g. for testimonials or live Q&As)
• Familiarity with Meta Business Suite or other content planning tools
• Understanding of social media metrics and group analytics to report on growth and engagement

What We Offer You

•    A rewarding career with a leading human services organisation
•    Up to $18,550 NFP salary packaging available
•    Access to our U rewards program with exclusive discounts
•    Flexible work hours for work-life balance
•    Affordable access to Fitness Passport— discounted gym memberships to support your best life
•    A supportive and inclusive and collaborative work environment
•    Opportunities for professional growth
•    Purchase of additional leave

How to apply:  Submit your CV and a brief cover letter highlighting why this role appeals to you - Applications reviewed upon receipt.

For all questions, please don't hesitate to contact Fabio Ioviero via email at [email protected]. 

When you’re part of Uniting NSW.ACT, you’re part of a diverse, purpose-led team of people who are really making a difference to the world around them.

Uniting contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. Our purpose is to inspire people, enliven communities and confront injustice.

We provide support for people through all ages and stages of life, with a focus on those experiencing disadvantage and vulnerability.
We acknowledge the Sovereignty of First Nations people over the lands of Australia and are committed to meaningful change so that First Nations people are strong, thriving and self-determining.

Uniting is a Child Safe Organisation, committed to the safety, wellbeing and inclusion of children and young people. We are proud of the diversity of our people and always welcome everyone, exactly as they are.