Brand Manager

It’s an exciting time to be a part of TFE Hotels. We’re growing fast, and we’re surrounded by exciting opportunities in new locales, and across our existing hotels. The best part is that we’re large enough to harness those opportunities and agile enough for you to be truly involved and make a direct impact on the way we operate.

To support our lifestyle and luxury brands we are currently recruiting a creative and innovative Brand Manager, based at TFE Hotels head office in Ultimo.

The Role:

Reporting to the Director of Brand, as the Brand Manager you’ll focus on delivering distinctive and differentiated experiences across a portfolio of brands including boutique luxury such as Collection by TFE Hotels, to grow share and maximise returns. From maintaining the integrity of our brands to enhancing the guest experience and developing marketing plans, you will work collaboratively with key stakeholders internally and externally to ensure the ongoing strength and success of our brands, both existing and new.

Key responsibilities:

• Lead annual marketing plans for your portfolio of brands working with cross-functional teams to align on business needs, and drive revenue
• Develop the guest experience, including standards and assets to bring this to life
• Manage related budgets, tracking and reporting, with regular updates on progress and optimisation to increase performance
• Activate marketing initiatives such as tactical campaigns, digital, print, on-property, special events and local partnerships
• Create and manage brand content across all channels including websites, email, social media, and on-property promotion
• Lead new photography including planning, logistics and delivery of final assets
• Develop compelling hotel packages that appeal to target segments, leveraging partnerships with promotion across channels
• Lead social media plans, calendar and activity, including agency and community management
• Lead creative delivery across print and digital and manage new design briefs working with freelancers, agencies or internal teams
• Prepare marketing updates and present at owner and key stakeholder meetings

About You:

• Minimum 5 years marketing experience (including on-property) in a lifestyle or luxury hotel environment.
• Tertiary qualifications in marketing or related business course
• Ability to work effectively across multiple business functions and teams.
• Knowledge and experience in working with creative agencies and media partners.
• Excellent written and oral communication skills including copywriting.
• Confident using Microsoft Office applications including Word, PowerPoint, and Excel.
• Strong attention to detail, well organised and time efficient.
• Good problem-solving skills and collaborative thinking.
• Exceptional personal grooming and presentation
• Thrive working in dynamic, agile, fast-paced environments.
• A can-do attitude, and drive to continually raise the bar in everything you do.
• Ability to manage internal stakeholders and build strong relationships within the organisation.
• Fulltime permanent work rights for Australia (essential)

Why TFE Hotels:

• Supportive, friendly team and company culture
• Global hotel discounts for you and your family and friends
• Travel and wellness discounts
• Paid Birthday leave to celebrate the day and eat cake
• Food and Beverage discounts at our cool bars with amazing views
• Leave options to attend to the things in life that are important to you
• Paid parental leave
• International exchange opportunities.
• Learning, development, and career progression
• Community - Giving back out there, feels extra good here
• Recognition with your chance to shine